The Office of Marketing & Public Relations (OMPR) is responsible for cultivating the Piedmont Technical College brand and the story of the college with a rich and genuine voice. We share information about who we are with our vision, mission, goals and values. Students who choose Piedmont Technical College know that they don't need to lower their expectations to work toward the career they want at an affordable cost.
The Office of Marketing and Public Relations (OMPR) team has expertise in developing marketing plans and strategies, writing and editing for different media platforms, developing paid advertising campaigns, digital marketing, social media, email marketing, photography, video marketing and graphic design. We are the central point of contact for the media and serve as the public voice of Piedmont Technical College.
If you will need help that falls into any of the above-mentioned categories, submit a ticket through our Ticketing System at least two months prior to your “need-by” date. Doing so will give us time to discuss your project both internally and with you so that we can determine the marketing tools that will be most effective in helping you meet your goals.
We are tasked with providing a clear and consistent brand image for the college which includes logo usage and identity standards. To ensure quality and consistency, any print promotional material or external communication that promotes the college must be approved by the Assistant Vice President of Marketing and Public Relations.
Request Our Services
- Creative Services
Creative Services is a primary focus of OMPR. The award-winning staff has many years of experience and a broad range of knowledge and talents. Our team works with departments across the college to create appealing and effective communications that fit with PTC's mission and brand.
Please fill free to connect with our department to discuss your needs. Even though most requests are turned around in a timely fashion, it is advised to allow four weeks for the completion of projects (from conception to production and delivery).
- Communication, Media Relations
OMPR is responsible for developing internal and external messages; writing and distributing news releases as well as managing all media relations; handling PTC editing procedures and managing content and development of brochures, magazines or flyers. We want to help you tell the world the amazing stories of PTC. We act as the liaison between Piedmont Technical College and the news media.
- Branding Guidelines
One of the central goals of our branding initiative is to establish a clear image of Piedmont Technical College. Key to this effort is a consistent visual identity.
If there is any doubt about compliance, please contact the Office of Marketing and Public Relations for review.Branding Guidelines here (under construction)
- Promotional Items
Faculty and staff may request items to be used for events on campus or in the communities we serve. Quantities are limited.
Let us know how we can help tell your story, promote the work you are doing and add to the history of PTC.
Staff members provide photography services during regular business hours. Exceptions may be made for events held after normal hours. Photo requests should be made at least two weeks before the event. You should include the following details:
- the shoot date and location
- subject or event
- time the photographer is expected to arrive and depart
- contact person with telephone number
- other special requests or instructions
- Social Media
Our team manages online content and updates for the Piedmont Technical College website. We share stories and events of the college, and provide various digital services. You can find PTC on the following social media platforms:
For assistance with social media posts, please contact Kristine Hartvigsen at email@example.com or (864) 941-8540.
- Video Production
Our mission is to tell the stories of PTC through high-quality videos. These videos are created from beginning to end and require extensive planning. This includes, scripting, scheduling of talent and locations, etc.
- Web Content, Pathway, Form/Survey Change or Creation
For any website or Pathway changes, assistance with new forms/surveys or changes to forms/surveys (Wufoo), please use the ticket system.
Tips to remember:
- Requests for information on college programs, employees, students and special events must be made to the Assistant Vice President of Marketing and Public Relations or his designee. Any employee contacted by the media is to inform the OMPR of the contact and request approval prior to providing information or agreeing to an interview.
- OMPR determines the schedule and content of releases to media to maximize potential use.
- For pre-event promotion, information must be received by OMPR a minimum of three weeks in advance to allow print and broadcast media the broadest possible timeframe in which the information can be used.
- OMPR covers all major events of the college and disseminates to area media in a timely fashion, given adequate notice.