Advertising Design Certificate
Business Information Technology Public Service and Commercial Art
This certificate covers the fundamentals of copy and layout for print media advertising.
In addition to core classes, course work centers around basic copywriting, advertising design, marketing and typography. Hands-on projects designing logos, posters, flyers and advertisements will help students build a portfolio of work to show potential employers. Students will learn on the latest hardware and software available.
This certificate provides students with a primary technical specialty. Students completing this certificate can, by taking selected general education courses and a secondary technical specialty, have the opportunity to obtain an Associate Degree in Occupational Technology with a major in General Technology. Students should meet with their advisor(s) to select the proper courses to meet their particular educational goals.
Day or Evening Program
|FIRST SEMESTER||Credit Hours|
|ARV 110||Computer Graphics I||3.0|
|CGC 106||Typography I||3.0|
|SECOND SEMESTER||Credit Hours|
|ARV 161||Visual Communications Media||3.0|
|ARV 162||Graphic Reproduction I||3.0|
|ARV 261||Advertising Design I||3.0|
|ARV 266||Seminar in Graphics Art||3.0|
|SUMMER TERM||Credit Hours|
|ARV 262||Advertising Design II||3.0|
|ARV 265||Graphics Art Portfolio||1.0|
|CWE 112||Cooperative Work Experience I||2.0|
|Total Credit Hours: 36.0|
This certificate will provide the student with fundamental knowledge of Layout design, copy, and typography for print media advertising. Coursework covers basic copywriting, advertising design, marketing basics, and typography. Students will have hands on projects designing logos, posters, flyers, and advertisements to build a professional portfolio of work for presentation to employers.
Program Student Learning Outcomes
1. Demonstrate the ability to use design techniques in creating various printed items as well as web content creation.
2. Conceptualize, Design, and Create standalone design elements as assigned.
3. Understand and apply advanced design literacy concepts.
4. Demonstrate the ability to organize, archive, and retrieve data using current computer technologies.
Gainful Employment Information
The best time to start this program is fall, however students can start any semester if they have the required prerequisites for the classes they want to take. Note that even though many ARV classes have no prerequisites, a very good grasp of basic computer use and navigation along with basic verbal, grammar and spelling skills are required for success in this curriculum.
Some level of proficiency with Adobe Creative Suite is highly recommended. If a student has had none or limited exposure to this software, CPT 160 or CPT 161 is recommended prior to enrollment in ARV courses.
Students may wish to use this certificate to fulfill requirements for the Associate in Occupational Technology degree, with a major in General Technology.
Notes about individual classes
No English class is required for completion of this certificate; however, good verbal, grammar and spelling skills are a must in this field.
CPT 101 is a prerequisite for ARV 110, and RDG 100 is a prerequisite for CPT 101.Developmental or transitional classes, if needed, should be scheduled around program classes. Information about CPT 101: CPT 101 will use Office 2013. CPT 101 students must purchase an access code for MyITLab, a learning management system that is used for CPT 101. The CPT 101 access code is good for six months. RDG 100 or RWR 100 is a prerequisite for CPT 101.
Notes about other requirements
Several investments must be made for a future in commercial arts, including a computer, a digital camera, portable external hard drives, etc.
The Program Director for this certificate is Kendall Adams.
You may also contact Tommy Gortney for information about this program.
Advisement Information updated 2/11/16